Linkedin is a platform specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. I am sure if you have noticed but Salesforce setup menu has 2 new options such as Thanks to Salesforce, we don't need an app to collect form information, form generated leads and optional questions asked in the form.
LinkedIn Lead Gen Forms is a solution that helps you drive high-quality leads from your Sponsored Content campaigns on Linkedin. These ads are particularly useful thanks to a design optimized for mobile devices. According to LinkedIn, 80% of involvement with sponsored content takes place on mobile devices. This creates a barrier when it comes to lead generation because many users will not take the time to fill out a form. With the Lead Gen LinkedIn modules, the forms are automatically filled in with the information in the users' LinkedIn profiles, thus eliminating the extra work that the user had to do manually. For example, if you want to run an ad on LinkedIn promoting a free download from your website, each user who clicks on that ad will see the Lead Gen form.
First, let's connect both platforms.
1. Go to https://business.linkedin.com/marketing-solutions/native-advertising/lead-gen-ads and create a form.
2. Go to LinkedIn Accounts in Salesforce.
3. Click Connect LinkedIn Member Account.
4. Enter the credentials.
5. Go to Lead Gen Fields to map the fields. All you need to manage field mapping in Salesforce